CASE STUDIES

OUR
WORK IN
ACTION.

Real brands. Real results. Every case study below is a campaign we built, ran, and optimised from the ground up.

427%
Reach Increase — Maison MaryJane
96k
Creator Impressions — Tea Plus
41%
MoM Engagement Growth — Tea Plus
2.1%
Avg CTR — Tea Plus Paid Social
Creative Direction Paid Social Organic Growth Creator Partnerships Content Strategy Performance Analytics Brand Storytelling Creative Direction Paid Social Organic Growth Creator Partnerships Content Strategy Performance Analytics Brand Storytelling
VHS-T120 · Case Studies · Side A
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Maison MaryJane
CH01 · SP · ▶ PLAY
Creative Direction
01 / 07
MAISON MARYJANE

Premium French CBD brand. We transformed a product-heavy Instagram into a lifestyle-led editorial ecosystem, growing organic reach by over 400% without a single paid ad.

427% Accounts Reached
7k Organic Views / 30 Days
26% Non-Follower Views
Tea Plus
CH02 · SP · ▶ PLAY
Paid Social + Creative
02 / 05
TEA PLUS

NYC West Village wellness tea launch. Geo-targeted paid social, creator partnerships, and content strategy drove 27% lift in weekday foot traffic within 6 weeks.

2.1% Avg CTR
96k Creator Impressions
41% MoM Engagement
White Label Mate
CH03 · SP · ▶ PLAY
Digital Strategy
03 / 05
WHITE LABEL MATE

Yerba mate brand expanding across digital channels. Full channel strategy and campaign planning built around their upcoming product launch.

Multi Channel Strategy
Full Launch Playbook
Fitness Client
CH04 · SP · ▶ PLAY
Paid Social Strategy
04 / 05
FITNESS CLIENT

Full paid social strategy deck for a fitness brand — requested by an external digital agency. Includes audience targeting, budget allocation, and turnkey platform setup.

Full Strategy Deck
Multi Audience Segments
Skincare Campaign
CH05 · SP · ▶ PLAY
Performance Analytics
05 / 06
SKINCARE CAMPAIGN

Performance breakdown for a nationally distributed dermatologist-recommended skincare brand. Multi-creator, eco-focused campaign analysed end-to-end for an external digital agency.

Multi Creator Campaign
Full Data Analysis
US National Scale
Stojo Email Marketing
CH06 · SP · ▶ PLAY
Email Marketing
06 / 07
STOJO

Full email marketing design system for Stojo, the world's first ultra-portable reusable cup. Seven templates covering the full customer lifecycle from launch campaigns to abandoned cart recovery.

7 Templates Designed
Full Design System
Riot or Die
CH00 · SP · ▶ PLAY
Origin Project
Origin · 2016 to 2019
RIOT OR DIE
暴動またはX死

The project that started it all. Brooklyn streetwear brand co-founded by the VHS Digital team before the agency existed. Two sold-out jacket drops, 10 plus artist collaborators, zero paid advertising. This is where the VHS Digital creative ethos was born.

2x Sold Out Drops
10+ Collaborators
0 Paid Ads Used
Maison MaryJane Tea Plus NYC White Label Mate Fitness Strategy Skincare Campaign Stojo Email Design Riot or Die 427% Organic Reach 96k Creator Impressions Maison MaryJane Tea Plus NYC White Label Mate Fitness Strategy Skincare Campaign Stojo Email Design Riot or Die

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