The Future of Paid Social: AI + Short-Form Video (2025 and Beyond)
AI and short-form video are transforming paid social in 2025, giving small businesses and e-commerce brands faster, smarter ways to reach customers. As competition rises, this combination helps improve ROAS, speed up creative testing, and boost engagement. This guide breaks down how AI + video can help your brand scale more efficiently.
How Much Should Small Businesses Spend on Ads in 2026?
Wondering how much your small business should spend on ads in 2025? With rising competition, shifting algorithms, and tighter marketing budgets, choosing the right ad spend is more important than ever for e-commerce brands and local businesses. This guide breaks down realistic advertising budgets by business stage, explains how to calculate your ideal spend based on revenue and CAC, and shows you how to get the best results even on $10–$20/day. If you’re looking to grow your brand, improve ROAS, and make every dollar count, this article will help you set a smart, sustainable ad budget for 2025.
Should You Hire an Agency or Do It Yourself?
Deciding whether to hire a marketing agency or manage everything yourself is one of the biggest challenges small business owners and e-commerce founders face today. In this guide, we break down the real differences between DIY marketing and partnering with a performance-focused agency including costs, time investment, scalability, and impact on sales. If you’re a small brand looking to increase visibility, improve ROAS, and build a stronger online presence, this article will help you choose the smartest path for sustainable growth.