YUZU
EDINBURGH
Short-Form Video · Food and Lifestyle · Edinburgh
Japanese-inspired takeaway on Rose Street serving matcha, fresh poke bowls, and handmade desserts. We shot a short-form reel to bring their food to life on Instagram and TikTok.
The Brand
Taste the
essence of
Japan.
Yuzu is a Japanese-inspired takeaway tucked away on Rose Street in the heart of Edinburgh. Matcha, fresh poke bowls, and handmade desserts all under one roof. High quality ingredients, a beautiful aesthetic, and a space that photographs effortlessly.
The brand has a strong visual identity and a loyal local following. What it needed was content that matched the quality of the food itself.
The Brief
A short-form reel for Instagram and TikTok that captures the atmosphere, the food, and the feeling of Yuzu. Authentic, scroll-stopping, and true to the brand.
Behind the Shot
On location
at Yuzu.
Stills from the shoot. Rose Street, natural light, and food that genuinely does not need much directing.
Edinburgh's newest Japanese spot just opened on Rose Street
Fresh salmon poke bowl with edamame, egg, and sesame
Signature strawberry matcha layered with red bean and cream
The full spread. Poke, matcha, and Basque cheesecake
The Deliverable
One reel.
Shot in Edinburgh.
A 15-second short-form reel shot on location at Yuzu using the DJI Osmo Pocket 3. Strawberry matcha, salmon yuzu poke, and Basque cheesecake. Edited for vertical format and ready to post on both Instagram and TikTok.
Professional stabilised footage with cinematic quality in a compact form.
Shot and edited natively for Instagram Reels and TikTok from the first frame.
Tight enough to hold attention. Long enough to land the brand.
Shot on DJI Osmo Pocket 3 · Edinburgh · 2025
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