YUZU
EDINBURGH
Short-Form Video · Food and Lifestyle · Edinburgh
Japanese-inspired takeaway on Rose Street serving matcha, fresh poke bowls, and handmade desserts. We shot a short-form reel to bring their food to life on Instagram and TikTok.
The Brand
Taste the essence of Japan.
Yuzu is a Japanese-inspired takeaway tucked away on Rose Street in the heart of Edinburgh. Matcha, fresh poke bowls, and handmade desserts all under one roof. High quality ingredients, a beautiful aesthetic, and a space that photographs effortlessly.
The brand has a strong visual identity and a loyal local following. What it needed was content that matched the quality of the food itself.
The Brief
A short-form reel for Instagram and TikTok that captures the atmosphere, the food, and the feeling of Yuzu. Authentic, scroll-stopping, and true to the brand.
The Shoot
On location
at Yuzu.
Shot on location at Yuzu on Rose Street. Natural light, real food, no staging. Shot on DJI Osmo Pocket 3, edited for vertical format, ready for Instagram Reels and TikTok.
Professional stabilised footage with cinematic quality in a compact form.
Shot and edited natively for Instagram Reels and TikTok from the first frame.
Tight enough to hold attention. Long enough to land the brand.
DJI Osmo Pocket 3 · 2025
Google Business · 4.8 ★
Premium French CBD brand. Instagram creative direction that grew organic reach by 427% without a single paid ad.
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