MAISON
MARYJANE
Instagram Creative Direction & Organic Growth · France
Premium CBD brand with 8 boutiques across France. We rebuilt a product-heavy Instagram feed around lifestyle and editorial content.

CBD content was repeatedly flagged, and before working with us the brand relied on AI-generated images that did not show its real boutiques.
Real photography on location
Before working with us, the feed relied on AI-generated images. We replaced them with photography shot on location in natural light, showing products in use in settings local customers recognise.
Rebuilt the account after repeated platform flags
Maison MaryJane’s Instagram was repeatedly flagged, so we troubleshot the account and rebuilt the feed several times. We added lifestyle context to a feed built mainly on product photography while keeping the brand’s credibility. In the 30 days after the update, accounts reached rose 427% with no paid ads.
Content formats that avoid flags
We avoided many flags by using lifestyle images, products in use and editorial guides that show how CBD fits into a daily routine. Over a quarter of views came from people who did not yet follow the account.
Grid planned as a whole
Individual posts previously had no link to each other. The grid now combines lifestyle images, CBD in use, storefront reels, customer reviews and top monthly product highlights, each serving a different audience segment within a consistent visual tone.
Replacing AI-generated imagery with our authentic photography and content significantly strengthened the brand’s image and identity. The feed generated 7,045 organic views in 30 days, with no paid promotion.



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