Maison MaryJane Dunkerque: harbour photography for the boutique launch
REC
CH01 · SP · ▶ PLAY · 00:00:00
Portfolio / Maison MaryJane
Creative Direction · Organic Growth

MAISON
MARYJANE

Instagram Creative Direction & Organic Growth · France

Premium CBD brand with 8 boutiques across France. We rebuilt a product-heavy Instagram feed around lifestyle and editorial content.

427% Reach Increase
26.7% Non-Follower Views
0 Paid Ads Used
Maison MaryJane Instagram feed after the creative direction update
After · +427% reach
The challenge

CBD content was repeatedly flagged, and before working with us the brand relied on AI-generated images that did not show its real boutiques.

What we did
  • Real photography on location

    Before working with us, the feed relied on AI-generated images. We replaced them with photography shot on location in natural light, showing products in use in settings local customers recognise.

  • Rebuilt the account after repeated platform flags

    Maison MaryJane’s Instagram was repeatedly flagged, so we troubleshot the account and rebuilt the feed several times. We added lifestyle context to a feed built mainly on product photography while keeping the brand’s credibility. In the 30 days after the update, accounts reached rose 427% with no paid ads.

  • Content formats that avoid flags

    We avoided many flags by using lifestyle images, products in use and editorial guides that show how CBD fits into a daily routine. Over a quarter of views came from people who did not yet follow the account.

  • Grid planned as a whole

    Individual posts previously had no link to each other. The grid now combines lifestyle images, CBD in use, storefront reels, customer reviews and top monthly product highlights, each serving a different audience segment within a consistent visual tone.

The result

Replacing AI-generated imagery with our authentic photography and content significantly strengthened the brand’s image and identity. The feed generated 7,045 organic views in 30 days, with no paid promotion.

Maison MaryJane Instagram feed before: product-heavy posts
Before
Maison MaryJane Instagram full grid
Full grid
The feed today: informative carousels, real product shots
Recent Maison MaryJane Instagram grid: informative carousels, product and location photography
A consistent theme, aligned with the founders’ vision
Maison MaryJane branded gift box
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