MAISON
MARYJANE

SEO Strategy · Content Production · France

Six months of SEO took a premium French CBD brand from minimal search presence to multiple #1 rankings across France.

+175% Google visits

6.9% Click rate (avg 2–5%)

#1 Google France

01 / Background

The brand

Maison MaryJane is a premium French CBD brand with eight boutiques, in towns such as Calais, Saint-Omer and Pertuis, and an online shop delivering across France.

02 / The challenge

Hard to advertise, hard to find

Restricted paid channels

Google, Meta and most ad platforms block or limit CBD ads, so search was the only channel that could scale.

Weak technical foundations

Broken pages, blocked links and almost no other sites linking to it meant Google couldn’t properly read the site.

Eight boutiques, one website

Each boutique needed to show up in local searches, while the same site competed for shoppers across France.

03 / What we did

Fix the foundations, then publish

November 2025 to May 2026.

Technical fixes
We repaired the site before publishing anything new, so Google could find every article.
20 articles a month
Each one targeted searches the site didn’t rank for yet, across three content pillars.
On-page optimisation
We rewrote titles, headings and descriptions on key pages to match what people search for.
Authority building
The number of websites linking to Maison MaryJane more than doubled, to 54.

Three content pillars

CBD oil bottle and box on a sunlit table

Product education

Guides to CBD products and how to use them, making Maison MaryJane a go-to source on French CBD.

Example article: “Which CBD oil should you choose? The Maison MaryJane guide by concentration and strength”

Maison MaryJane products on a beach towel in Cassis

Local pages

Articles for Calais, Saint-Omer and Pertuis, so local searches lead to the nearest boutique.

Example article: “CBD in Cassis: Optimize your return from the beach”

Maison MaryJane delivery box and products by a window in Boulogne-sur-Mer

Buying intent

Articles for shoppers ready to buy, like people looking for fast CBD delivery online. This drove most of the growth and several #1 rankings.

Example article: “CBD in Boulogne-sur-Mer: CBD delivery in the North”

04 / The results

Found on Google, without ads

December 2025 vs. May 2026

+175%Weekly clicks from Google344 → 946 a week

3#1 rankings on GoogleNon-brand searches, 2 of them nationwide

+154%Monthly impressionsNow 46,900 a month

150Keywords rankedUp from about 40

15k+Organic clicksZero paid ads

49%Clicks on brand searchesvs. 20–30% typical

Rankings on Google

11.1 → 7.3 Average Google position across all searches. Lower is better: the site climbed almost 4 places.

Source: Ahrefs and Google Search Console, May 2026

In plain terms

What we did for Maison MaryJane

With most ad platforms closed to CBD, we made Google Maison MaryJane’s main growth channel. We started by fixing the technical issues that kept much of the site hidden, so every new page we published could be found.

Then we published 20 articles a month built around what French shoppers search for: product guides, pages for each boutique town, and delivery searches. Within six months, Maison MaryJane ranked #1 on Google across France for key shopping searches, and its weekly visits from Google nearly tripled, with no ad spend.

The brand now shows up for 150 searches, up from about 40, giving it a far bigger online footprint across France. And the content we built keeps bringing in store visits and online orders long after it’s published.