STOJO
EMAIL
DESIGN
Email Marketing Design · Sustainable Drinkware · NYC
Stojo makes the world's first ultra-portable, leak-proof reusable cup. We designed a full suite of email marketing templates built around their sustainability mission, product-first visual identity, and eco-conscious community.
The Brand
58 billion cups.
One solution.
A few years ago, while on a coffee break near work, the founders of Stojo began talking about the disposable cups in their hands and how Americans toss 58 billion disposable cups annually. Aware they were contributing directly to that number, they decided to do something about it.
Three years after that initial brainstorming session, the Stojo Pocket Cup was born. It was the world's first ultra-portable, leak-proof reusable cup. Stojo sells direct to consumer with a product-led, mission-forward brand identity.
The Brief
Stojo needed an email marketing design system that reflected their clean, minimal aesthetic while driving product awareness, repeat purchases, and community engagement. The challenge was to make every email feel as considered as the product itself.
Design Approach
Clean.
Intentional.
Scroll-stopping.
Every email was designed around three principles: product clarity, mission alignment, and mobile-first hierarchy. The design system uses Stojo's natural colour palette, bold product photography, and tight copy to drive action without clutter.
Every email leads with the product. Clean backgrounds, full-bleed product photography, and minimal copy let Stojo's design-forward cups do the talking. No visual noise.
The sustainability story is woven into the design without being preachy. Natural tones, purposeful white space, and environmental copy reinforce the brand's why at every touchpoint.
Clear CTAs, single-focus layouts, and scannable hierarchy make every email easy to act on. Each template is structured to move the reader from awareness to product page in one scroll.
Email Design System
Six templates.
One voice.
A full suite of email templates designed to cover the complete customer lifecycle: product launches, promotions, sustainability content, seasonal campaigns, and lifecycle flows. Each template uses a consistent grid, colour palette, and typographic hierarchy.
Product launch announcement
Seasonal promotion
Mission and sustainability story
New colour drop campaign
Welcome series flow
Post-purchase and review request
Re-engagement and win-back
Email Mockups
How they'd
look in the inbox.
Two example emails showing how the Stojo design system translates to real campaigns. A new colour drop announcement and an abandoned cart recovery flow.
New colour drop announcement
Abandoned cart recovery with promo
The Outcome
earns the
open.
The Stojo email design system gave the brand a cohesive, scalable visual language for their email channel. Every template was built to be reused, adapted, and extended across campaign types without losing brand integrity. Clean, considered, and conversion-ready.
This project is an example of VHS Digital's creative production capability applied to the email channel. One of the highest-ROAS channels in e-commerce when done right.
WANT EMAIL THAT
ACTUALLY
CONVERTS?
Free 15-minute consultation. No commitment.