STOJO
EMAIL
DESIGN

Design emails that reflect the quality of the product, communicate Stojo’s sustainability mission and drive repeat purchases.

• Product-first layouts, full-bleed photography

  Each email leads with the product on a clean background and keeps copy to a minimum.

• Sustainability story without greenwashing

  Stojo was founded in response to the 58 billion disposable cups Americans throw away each year. To communicate that mission without greenwashing, we used natural tones, white space and environmental copy.

• Mobile-first hierarchy, single-focus CTAs

  Each layout has a single call to action and text that scans easily on a phone, for example the “Complete my order” button in the abandoned cart email. Every template leads to the product page within one scroll.

• One system for the full customer lifecycle

  The templates cover welcome, product launch, new colour drop, seasonal promotion, post-purchase review and win-back emails. A shared grid, colour palette and type hierarchy allows each one to be adapted to new campaign types while keeping the brand consistent.

A consistent email system that Stojo can reuse and adapt across campaign types.